Who we are

The studio runs on one platform of its own — the backoffice that carries every partner from lead to proposal to design-mock review to client, invoicing and collection.⁴ The method is on its own page: how we work.

Why our documents look the way they do

Every document the studio produces — a proposal, a design mock, a page on this site — is held to three written rules. They are quoted here because they are the point.

Cite everything, invent nothing

Never invent business details. Company facts, figures, missions, program names, market claims — every one must trace to a real source: the client's published materials, material the client supplied, or our own recorded research. If no source exists, write the claim qualitatively or omit it; never fabricate a number or a placeholder.

The point is transparency: the client should be able to see we are not making anything up.

CLAUDE.md, § Business documents²

Sourced data is welcome, sample data is labelled

A mock has to look full to be judged, and a client whose own operating data does not exist yet cannot supply it. Two kinds of content are therefore allowed in a mock — and they must never be mistaken for each other.

Real and sample may share a page, but a reader must never have to guess which one they are looking at.

CLAUDE.md, § Design mocks²

The interface has a standard, and it is written down

CSS is the default tool; JavaScript carries the burden of proof.

The default answer to "should this animate" is no.

Accessibility is three preferences, not one.

CLAUDE.md, § Frontend decisions, summarising the interface doctrine²³

This site is built under the same rules. Every product fact on it is read from a dated source file; where no source exists the page says less.